What Impacts The Renewal Decision?
Renewal Trends Over the past two years, we have seen a subtle shift in the intention to lease long term. According to our 2019 Online Renter Study, when residents were…
The Post-Dated Notice To Vacate
A Lesson Learned According to urban legend, there are teachers who will address their students on the first day by stating “As of today, you all have F’s. It is…
Does Your Prospects’ Perception of the Community Meet Reality?
It’s not surprising that 84.5% of renters who participated in our 2019 Online Renter Study said they researched online before reaching out to a community. With a variety of online resources…
5 Must-Ask Questions Not Found on Your Guestcard
Ah, guestcards. For all the good they do – document contact information, ensure consistency for fair housing, keep track of follow up – they don’t provide much in the way…
A Winning Combination: Experience, Loyalty, and Value
An Insightful Meal I love everything about Panera Bread. One day, I was working at a community and stopped by Panera for a quick bite and to check my email….
High Tech and Higher Touch: The Evolution of Leasing
Have you noticed the new branding at McDonald’s includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing…
Death By Template: 5 Tips To Create Custom Responses
Templates work for things like budget spreadsheets – unfortunately, they don’t work for review responses.
Infographic: Top 5 Reasons to Use a Community’s Resident Portal
Infographic-Top-5-Reasons-To-Use-A-Communitys-Resident-Portal.pdf (30 downloads)
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Infographic: Most Valued Factors When Searching For An Apartment Online
Renters-Most-Desired-Online-Infographic.pdf (44 downloads)
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Renters Don’t Trust Your Website. Here’s Why!
We all have made purchases online, perhaps even yesterday. When you are looking for a specific item, you read multiple reviews, crowdsource your family and friends and do as much research…
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