Our Education Team
Whether engaging an audience at an educational conference, designing curriculum and writing articles on a multitude of industry topics, hosting webinars and podcasts, or consulting with multifamily operators, each member of our team is fully-equipped with expert knowledge to elevate onsite interactions and solidify online reputations. As former operators, with both onsite and corporate level experience, what makes our educators unique and of high value to the industry, is their ability to help organizations systematically use renter and employee feedback to make sound process changes and reap the economic rewards brought about by improved satisfaction levels.
Lia Nichole Smith
SVP of Education & Performance
Lia is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for conventional, affordable, senior and student communities.
Lia is an NAA Apartmentalize Education Advisory Board Member, NAAEI Curriculum Development Committee member, a highly sought after speaker for industry events across the country, and recognized as a 2022 Influencer in Multifamily by GlobeSt.
Carla J. Alicea
Director of Client Performance
Carla is an agile, data-driven marketing and communications executive with 25 years of multifamily experience. She led several multifunctional teams while transforming an NMHC Top 50 organization with her forward thinking.
Carla’s knack for utilizing technology to simplify processes and stay on top of industry trends and thoughtful approach to leadership and education, bring a diverse and unique perspective to the multifamily industry.
Carla’s knack for utilizing technology to simplify processes and stay on top of industry trends and thoughtful approach to leadership and education, bring a diverse and unique perspective to the multifamily industry.