Our Education Team
Whether engaging an audience at an educational conference, designing curriculum and writing articles on a multitude of industry topics, hosting webinars and podcasts, or consulting with multifamily operators, each member of our team is fully-equipped with expert knowledge to elevate onsite interactions and solidify online reputations. As former operators, with both onsite and corporate level experience, what makes our educators unique and of high value to the industry, is their ability to help organizations systematically use renter and employee feedback to make sound process changes and reap the economic rewards brought about by improved satisfaction levels.
Lia Nichole Smith
SVP of Education & Performance
Lia is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for conventional, affordable, senior and student communities.
Lia is an NAAEI Apartmentalize Education Advisory Board Member, an active member of the Atlanta Apartment Association’s Education Committee, a highly sought after speaker for industry events across the country, and recognized as a 2022 Influencer in Multifamily by GlobeSt.
Carla J. Alicea
Director of Client Performance
Carla is an agile, data-driven marketing and communications executive with 25 years of multifamily experience. She led several multifunctional teams while transforming an NMHC Top 50 organization with her forward thinking.
Carla’s knack for utilizing technology to simplify processes and stay on top of industry trends, wealth of knowledge in successful brand and reputation execution strategies, and thoughtful approach to leadership and education, bring a diverse and unique perspective to the multifamily industry.
Carla’s knack for utilizing technology to simplify processes and stay on top of industry trends, wealth of knowledge in successful brand and reputation execution strategies, and thoughtful approach to leadership and education, bring a diverse and unique perspective to the multifamily industry.
Our education team focuses on what’s next; rather than what’s now. With access to nationwide renter data, research and industry partnerships, they are able to identify and understand multifamily trends and the upcoming needs of renters to present relevant and timely education.
Check out a few of our most popular session topics and titles:
Customer Journey
The idea of who the ``customer`` is has shifted...and for the better. Our education team will help you discover best practices for cultures that will bridge the current and future customer experience - for both internal and external customers.
Human-Centric Leadership
The Journey Home: Mapping Out The Customer Experience
Social Crowdsourcing
``REAL`` is the new black. Renters are researching more and touring less. They have developed an apathy towards company-driven marketing messages and expect to see authentic content from real and engaged customers.
5 Star Reviews: The Great Distraction
If You Build It, They Will Come
(User Generated Content In Multifamily)
Digital Ecosystem
Explore how the elements of culture, marketing, branding, and customer experience are interconnected and must be leveraged equally to maintain a harmonious presence across all digital platforms.