Forget Your Rep, Worry About Mine!
Here’s a hard truth; residents couldn’t care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I…
How and Why You Should Respond to Negative and Positive Online Reviews
When it comes to negative reviews, teams tend to focus on damage control, leaving responses to positive reviews on the sidelines. After all, how many times has an ecstatic review…
Positive Review Peril: 5 Steps to an Authentic Online Story
Imagine you are planning to make a major purchase, let’s say a car for example. You decide to check out a local dealership’s website and find nothing but 5-star ratings….
Death By Template: 5 Tips To Create Custom Responses
Templates work for things like budget spreadsheets – unfortunately, they don’t work for review responses.
Copy…Paste…Repeat: 5 Cringe-Worthy Response Phrases
It’s a typical day in the office when a resident walks in, looks you straight in the eye and says, “I just wanted to say I love living here. The entire…
Social Media and Review Responses: Do you know your audience?
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however, each has…
If You’re Happy and You Know It… How to Generate Online Gratitude
Maximize the “good” that’s happening in your community every day. Drown out those negative comments by asking your satisfied residents to stand up and be heard! Here are 3 simple…
Reputation is Everything- Turning Readers Into Renters
Redefining the Leasing Process Part 1 of our Reputation webinar series started by redefining the leasing process. According to our “2017 Today’s Online Renter Study”, 81% of renters conducted online…
Brand Management – The New Must Have Amenity
The concept of “Brand Management” has always been an area of focus for Marketing Directors in this industry. How do we distinguish and position our brand, our communities apart from…