When it comes to negative reviews, teams tend to focus on damage control, leaving responses to positive reviews on the sidelines. After all, how many times has an ecstatic review…
Imagine you are planning to make a major purchase, let’s say a car for example. You decide to check out a local dealership’s website and find nothing but 5-star ratings….
Templates work for things like budget spreadsheets – unfortunately, they don’t work for review responses.
It’s a typical day in the office when a resident walks in, looks you straight in the eye and says, “I just wanted to say I love living here. The entire…
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however, each has…
Reviews hold too much useful information to simply ignore. Although responding to reviews can be an uneasy experience, focusing on the 3 P’s will allow you to have confidence in…
Maximize the “good” that’s happening in your community every day. Drown out those negative comments by asking your satisfied residents to stand up and be heard! Here are 3 simple…
Redefining the Leasing Process Part 1 of our Reputation webinar series started by redefining the leasing process. According to our “2017 Today’s Online Renter Study”, 81% of renters conducted online…
The concept of “Brand Management” has always been an area of focus for Marketing Directors in this industry. How do we distinguish and position our brand, our communities apart from…
