What Impacts The Renewal Decision?
Renewal Trends Over the past two years, we have seen a subtle shift in the intention to lease long term. According to our 2019 Online Renter Study, when residents were…
The Post-Dated Notice To Vacate
A Lesson Learned According to urban legend, there are teachers who will address their students on the first day by stating “As of today, you all have F’s. It is…
Does Your Prospects’ Perception of the Community Meet Reality?
It’s not surprising that 84.5% of renters who participated in our 2019 Online Renter Study said they researched online before reaching out to a community. With a variety of online resources…
5 Must-Ask Questions Not Found on Your Guestcard
Ah, guestcards. For all the good they do – document contact information, ensure consistency for fair housing, keep track of follow up – they don’t provide much in the way…
Learn How Streamlining Your Maintenance Service Requests Leads to Resident Retention
Streamlining your maintenance requests helps create a hassle-free experience for your residents. This helps to increase renewals by increasing the perception of value of the community and staff! Here are…
A Winning Combination: Experience, Loyalty, and Value
An Insightful Meal I love everything about Panera Bread. One day, I was working at a community and stopped by Panera for a quick bite and to check my email….
The Secret to Handling Review Responses – Don’t Take It Personally
Reviews hold too much useful information to simply ignore and responding to reviews can be an uneasy experience, but focusing on the 3 p’s will allow you to have confidence…
Forget Your Rep, Worry About Mine!
Here’s a hard truth; residents couldn’t care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I…
How and Why You Should Respond to Negative and Positive Online Reviews
When it comes to negative reviews, teams tend to focus on damage control, leaving responses to positive reviews on the sidelines. After all, how many times has an ecstatic review…
Positive Review Peril: 5 Steps to an Authentic Online Story
Imagine you are planning to make a major purchase, let’s say a car for example. You decide to check out a local dealership’s website and find nothing but 5-star ratings….
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