Five Stars, Highly Suspect
The rise of online reviews has transformed the way consumers and renters make decisions. While online reviews can be a valuable tool, it is important to be aware of the potential for deceptive review practices.
5 Realities of Review Generation in Multifamily
Review generation is a challenge that sometimes leads companies into looking for a “quick fix.” Learn 5 misleading review generation practices and the reality about why you should avoid them.
epIQ Week 2022: The Journey Continues
Join us for epIQ Week starting on Monday, December 12, 2022. We’ll be traveling across the country sharing epIQ case studies, community shout-outs, and more!
The epIQ Index: What’s in Your Score?
The epIQ Index is an authentic, transparent, and fair measure of performance. Here are 5 Reasons why your organization should look to it as the most relevant industry metric.
Flirting with Disaster: 5 Missteps of Apartment Marketing
Knowing that renters are savvier than ever before, here are 5 missteps in regards to apartment marketing that will stop a renter’s online journey to your community dead in its tracks.
Flipping The Script – Apartmentalize 2021
From the first brand encounter all the way past the exit interview, learn how companies are flipping the script on traditional online reputation and turning their employees into their best brand advocates.
How To Improve Your epIQ Index Ranking
Wondering how to improve your epIQ Index Ranking to become the Most Improved, make the Top 10, or improve your review ratings overall? Read on to find out and get additional helpful hints!
More Than a Score: 5 Tips to Protect Your Brand
Originally published on Multifamily Insiders, Jan. 18, 2019 I’m often asked for tips and tricks on how to improve a community’s online reputation. Over the last year or so these…
FTC Slams Company For Fake Reviews
This is something we keep seeing. The FTC is coming down hard on the use of influencers and review manipulation more often. At ApartmentRatings.com, we seek authentic reviews, because that helps…
How and Why You Should Respond to Negative and Positive Online Reviews
When it comes to negative reviews, teams tend to focus on damage control, leaving responses to positive reviews on the sidelines. After all, how many times has an ecstatic review…
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