The epIQ Index: What’s in Your Score?
The epIQ Index is an authentic, transparent, and fair measure of performance. Here are 5 Reasons why your organization should look to it as the most relevant industry metric.
Flirting with Disaster: 5 Missteps of Apartment Marketing
Knowing that renters are savvier than ever before, here are 5 missteps in regards to apartment marketing that will stop a renter’s online journey to your community dead in its tracks.
More Than a Score: 5 Tips to Protect Your Brand
Originally published on Multifamily Insiders, Jan. 18, 2019 I’m often asked for tips and tricks on how to improve a community’s online reputation. Over the last year or so these…
Controlling the Chaos: 5 Ways to Carve Out a WFH Space
We’ve all seen photos and memes posted across social media of makeshift work from home set ups. Everything from stacks of toiler paper, strategically placed cases of bottled water, and…
The Post-Dated Notice To Vacate
A Lesson Learned According to urban legend, there are teachers who will address their students on the first day by stating “As of today, you all have F’s. It is…
5 Must-Ask Questions Not Found on Your Guestcard
Ah, guestcards. For all the good they do – document contact information, ensure consistency for fair housing, keep track of follow up – they don’t provide much in the way…
A Winning Combination: Experience, Loyalty, and Value
An Insightful Meal I love everything about Panera Bread. One day, I was working at a community and stopped by Panera for a quick bite and to check my email….
Forget Your Rep, Worry About Mine!
Here’s a hard truth; residents couldn’t care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I…
Positive Review Peril: 5 Steps to an Authentic Online Story
Imagine you are planning to make a major purchase, let’s say a car for example. You decide to check out a local dealership’s website and find nothing but 5-star ratings….
Death By Template: 5 Tips To Create Custom Responses
Templates work for things like budget spreadsheets – unfortunately, they don’t work for review responses.
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