During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however, each has a different target audience. Imagine you are checking out a new restaurant for dinner, if you have never been there before, reviews will be the most important aspect of looking for a quality restaurant. Once you have dined at the restaurant, you can now contribute to the restaurant’s online story through social media by posting videos or photos of your food and experience. Reviews are most valuable before you’re a part of the experience, social media is most important once you’ve become part of the experience.
Renters view their experience through the same lens, turning to ApartmentRatings among other review sites to thoroughly understand the resident experience as well as other aspects of life at the community. Once a renter chooses to lease, they can now contribute to the community’s online story via social media.