Session Date: March 16, 2023 10:00 AM PT | 1:00pm ET
In the second episode of our brand new monthly education webinar series: Ready, Set…Respond!, our host and Director of Client Performance, Carla Alicea, and our featured guest and Founder of The Transparency Company, Curtis Boyd, discuss deceptive review practices and how his company uses 150 different metrics, including: AI, duplicate content, behavior metrics, category diversity, and more, to detect fake revies. Learn why they are harmful to consumers and how you can recognize, flag, and/or report them to help mitigate these deceptive review practices and help consumers make better spending decisions.
What you’ll takeaway:
– How to recognize, flag, and/or report deceptive reviews
– New information and statistics regarding how the FTC and attorney generals are utilizing resources to detect deceptive reviews and consequences for organizations practicing them
– Best practices for generating authentic feedback