This is something we keep seeing. The FTC is coming down hard on the use of influencers and review manipulation more often. At ApartmentRatings.com, we seek authentic reviews, because that helps prospects make decisions. They tell us, again and again, they want details and a simple “score” isn’t enough to base a decision. We also remove reviews that are being generated from third parties. We have found them to be both low quality and aimed at manipulating the rating. The irony is that prospects see through it and it potentially attracts the wrath of the FTC for the management company for manipulation. FULL STORY HERE
