A More Transparent, Insight-Driven Experience for Renters and Operators
As revealed in the 2025 SatisFacts Online Renter Study, renters increasingly expect clear, accurate information when researching (and renewing with) apartment communities. Transparency is key when marketing apartment communities, which has long been a priority for SatisFacts & ApartmentRatings. Our 2025 enhancements continue to elevate that commitment, while also giving our multifamily partners deeper insights and more efficient tools to manage reputation and resident experience.
Check out this year’s major updates across SatisFacts & ApartmentRatings.
ApartmentRatings Enhancements
- Incentivized Review Indicator: In support of FTC requirements and growing industry expectations, ApartmentRatings now displays an Incentivized Review notation when a reviewer identifies that their review was written in exchange for an incentive. This aligns with standards already adopted by platforms like Amazon and recently by Google and further reinforces our commitment to transparency.
- AI-Generated Trending Topics: Trending topics now appear above reviews to highlight the most commonly mentioned words and phrases. Powered by AI, this feature allows renters to easily identify the most relevant topics from prospect and resident feedback and dial in on what is being said about them. Renters expect to get their information quickly and this new feature does just that.
- AI-Generated Review Summary Videos: Rolling out in phases, our AI-created summary videos provide a concise, two-minutes-or-less overview of review trends from the past 12 months of an individual community. Featuring AI voiceover and highlighting both positive and negative sentiment, these videos complement Trending Topics and help renters access the information they need faster.
- Enhanced Lead Forms: Additional selections have been added to the community page lead forms, including: Schedule A Tour, Request Application, and Confirm Availability, to provide leasing teams with a more clear understanding of the needs of each prospect for a smoother and more direct follow up process.
- Improved Search Tools
- Neighborhood Search: Renters can now search by Neighborhood along with by city, state, and zip code. Additionally, a Neighborhoods page has been added to ApartmentRatings, along with the currently existing State and Top Cities pages to support a more refined apartment discovery.
- School Search: Each community page now also includes a Nearby Schools section to provide more information for renters as they are searching for their perfect apartment.
- Amenities Search: Search and filtering capabilities for amenities have been significantly improved for all community amenities, along with a more robust range of amenities pulled from integrated data feeds.
Exchange & Reporting Enhancements
Task Center: Streamlined Feedback Management
Task Center is now available for all Exchange users, offering powerful task tracking and assignment tools.
- Survey Clients
- Automated tasks are now created and emailed when a prospect or resident requests follow up after taking a survey. These tasks can be modified, reassigned, and scheduled with due dates.
- New Action Plan notifications have been created to support timely performance improvements, and better visibility into opportunities to strengthen SatisFacts survey scores and resident experience.
- Manager Center Clients
- Automated review response tasks are now created and emailed when new reviews are posted, which can be modified, reassigned, and scheduled with due dates.
- Automated review response tasks are now created and emailed when a review has been edited, which can be modified, reassigned, and scheduled with due dates.
- This task creation feature supports improvements in more timely responses, which is critical because 85% of renters read manager review responses and 63% expect to see a response within 2 business days.
- All Exchange Users
- Users can now create custom tasks for any/all purposes, assign them to team members, add deadlines, and attach files, including images, PDFs, videos, and documents.
Reputation Management Enhancements
- Google Direct: Reputation Boost was replaced with Google Direct in September. This new feature provides our partners using the Verified Review Program with the ability to validate their Google Place ID and route up to 25% of their VRP review requests directly to Google – bypassing ApartmentRatings when desired and boosting Google review volume.
- Downloadable epIQ Report Cards: epIQ Report Cards are now downloadable in PNG or PDF format through Exchange. Timestamped and easy to share, they support community managers in marketing their communities. The epIQ Report Card, along with Employee Spotlights, are a perfect opportunity to prove to prospects the awesome service and support they will receive living in a community. Ways to share include prospect follow-up emails (comparing to competitors) and social media posts.
- Updated epIQ Top Rated Awards: Announced in 2024 to prepare for the 2025 awards season, management companies have been re-grouped into new portfolio size categories. Portfolio sizes for individual companies can be found under epIQ Report→Community Grade Distribution in Exchange.
- 1 community
- 2-14 communities
- 15-34 communities
- 35+ communities
- epIQ Benchmarking Data: Within Exchange in the epIQ Report tab, operators can now compare their Company epIQ statistics to the epIQ benchmarks for Renter Rating, Review Count, Review Engagement, and Reply Time. This benchmark data was designed to provide clearer guidance on what it takes to earn the epIQ Top Company achievement.
Expanded Reporting for Surveys & Reviews
- Agent & Technician Ranking: Built to expand on the Agent and Technician Performance Reports and Work Order Category + Work Order Technician Performance Reports, a new ranking report was added in September 2025:
- Accessible under SatisFacts → Agent Ranking and SatisFacts → Technician Ranking.
- Employees must have at least five survey responses in the past 365 days in order to rank.
- Employee Rankings are calculated from:
- average survey score (derived from our 5 point rating scale questions)
- number of survey responses
- survey response rate
- This is a community-based ranking, not a company or nationwide ranking…yet.
- This is an excellent tool, alongside Employee Spotlight, to recognize top performers in each community.
- Review Trends Performance Report Upgrade: The report now includes side-by-side comparisons of Verified and Organic reviews by month and by community. This enhancement includes detailed rating distribution charts with tooltips, sortable data columns, and a more accessible export option.
Introducing LEO: Our All-In-One Resident Experience & Reputation Platform
Built on the pillars of Listen, Engage, Optimize, LEO brings more than 20 powerful tools together into a single, scalable platform. Seamlessly integrating survey feedback, review management and response, SEO, ad intelligence, reputation, and brand analytics, to create a cohesive, intuitive experience. LEO helps multifamily operators:
- Understand residents more deeply
- Convey key touchpoints into service opportunities
- Elevate online reputation and visibility
- Drive higher-quality traffic and bottom-line growth
If you haven’t explored LEO’s full capabilities yet, we’d love to schedule a demo.
