TAA Education Conference – Session #1
April 24 @ 9:00 am - 10:00 am
Presenter: Lia Nichole Smith, VP of Education and Performance
The Five Innocent Evils of Digital Marketing
Traditional digital marketing tactics are beginning to have an adverse effect with renters, and could very well impact a company’s efforts to attract and retain renters. This growing apathy towards an outward-facing strategy can be seen in just about every industry and multifamily is no exception. Renters today are smarter and more eagle-eyed than ever before; what makes sense on paper could negatively disrupt a renter’s online journey. In this session, we’ll delve into five outcomes of unintended consequences and what companies can do to avoid an accidental sabotage.