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VAMA Education Conference – Session #2
April 22, 2020 @ 4:00 pm
Presented by: Jennifer Carter, Director of Client Performance
Online vs. Reality: Don’t be a Catfish Community!
Today’s renter is more likely to do up front research before contacting a community. Searching a community’s website wanting the website to be a wealth of information and not an advertisement. Renters “trust in website” has drastically decreased from 35% to 9%. Why the dramatic drop? Renters are trusting a community’s website less as a community’s online presence is found to be saying one thing online, but showcasing something different in reality. How do you make sure everything on your website reflects what a renter will see when they tour a community? Join us as we deliver actionable ways on how to live up to your community’s online story.