How It Works
Choose from a variety of education sessions to build a half or full day of learning.
Plan The Logistics
Determine the date and location of your mini-conference.
Promote The Event
Market ACHIEVE to your association members and other intended attendees.
Recruit Attendees
No speaking fees here! Monetize your ACHIEVE mini-con through attendee registeration fees and sponsorship to benefit your association.
It's Show Time!
Watch everything come together as you host a successful and impactful mini-conference!
Build Your Agenda
Half day or full day of learning!
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Negative Reviews: Your New BFF – 30 minutes
Session description
The multifamily industry has always had a love/hate relationship with online reviews. We’ve taken a defensive approach to negative reviews in particular – but what if we didn’t have to? Believe it or not, negative reviews aren’t necessarily a bad thing – they can be just as powerful in swaying decision makers. Learn 5 ways your community can use negative reviews to attract and retain residents.
Who should attend?
Marketing/Training Directors, Reputation/Social Media Managers, Regional Managers, Community Managers
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Decoding Difficult Residents – 30 minutes
Session description
Residents say the darndest things, and sometimes even the unimaginable! As professionals, part of the job is managing difficult conversations and minimizing explosive situations. Learn the top 3 resident complaints, best practices on how to keep your cool and how to respond (not react) to even the most outrageous encounters.
Who should attend?
Marketing/Training Directors, Regional Managers, Community Managers, Operations team
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Can Maintenance Repair Your Reputation? – 60 minutes
Session description
Maintenance team members are a large part of the resident’s experience, sometimes even underestimated. They are the face of the community stepping into a resident’s homes and personal space. One thing we know: a community’s maintenance team can impact your reputation through resident reviews, leaving a resident to share a positive or negative experience. They are your eyes and ears of the community; their face is the one residents see more often than the community team. Join us as we share a 5 step practical plan to raise your reputation through your community’s service team.
Who should attend?
Marketing/Training Directors, Reputation/Social Media Managers, Regional Managers, Community Managers, Operations team, Maintenance
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Online vs. Reality: Don’t be a Catfish Community – 60 minutes
Session description
Today’s renter is more likely to do up front research before contacting a community. Searching a community’s website wanting the website to be a wealth of information and not an advertisement. Renters “trust in website” has drastically decreased from 35% to 9%. Why the dramatic drop? Renters are trusting a community’s website less as a community’s online presence is found to be saying one thing online, but showcasing something different in reality. How do you make sure everything on your website reflects what a renter will see when they tour a community? Join us as we deliver actionable ways on how to live up to your community’s online story.
Who should attend?
Marketing, Reputation/Social Media Managers, Community Managers, Leasing
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Conversations with Renters: Leasing, Renewals and Everything In Between! – 60 minutes
Session description
Be a fly on the wall as renters tell us how they feel about things such as negative reviews, what management teams are and aren’t doing to satisfy residents and what motivates them to rent, renew and everything in-between in today’s high rent market. Hear first-hand as renters share their thoughts in a series of video recordings. This is sure to be an eye opening experience.
Who should attend?
Marketing/Training Directors, Regional Managers, Community Managers, Operations team, Maintenance
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Mind the Gap: Creating Memorable Resident Experiences – 60 minutes
Session description
Basics are no longer enough, they are now expected! Creating a memorable experience goes beyond “customer service”. 43% of renters plan to stay at least 3 years; however the average renter stays only 15 months. We will uncover what makes a resident become loyal, feel a sense of community and what drives their perception of value, leaving you with a memorable experience to pass onto your residents.
Who should attend?
Marketing/Training Directors, Regional Managers, Community Managers, Operations team, Maintenance
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Hands-on Workshop: Reputation Assessment Plan – 90 minutes
Session description
It is no secret your community’s reputation isn’t built by accident. It comes from reviews, comments, and conversations between renters. You need to make sure that your brand is presented in the right light. A hands-on reputation management strategy can make a huge difference. By paying close attention to what people say, you can give your brand some much-needed prestige. That “it” factor. We will dive deep into creating a reputation assessment plan which will give you the clear direction of what is next for your community’s reputation.
Who should attend?
Marketing/Training Directors, Reputation/Social Media Managers, Regional Managers, Community Managers, Operations team, Maintenance
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Hands-on Workshop: 90-Day Social Media Renovation Plan – 90 minutes
Session description
Having a solid Social Media Strategy is essential for your apartment community. Renters have their eyes on Social Media which is one of the five renewal drivers. With that being said, investing in a Social Media Plan is crucial for your community, and having a 90-Day Social Media plan is a necessity. Whether you’re new to Social Media or you’re looking to improve your existing presence, we’ll show you where to start. It’s time to set up your community for success!
Who should attend?
Marketing/Training Directors, Reputation/Social Media Managers, Regional Managers, Community Managers, Operations team, Maintenance
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You Pick, We Present!
You select a topic most relevant for your market – we then create a custom session to present at your mini-con.
Hear What Others Are Saying
Lia, I cannot say enough good things about the class you presented for the Atlanta Apartment Association on 'Reputation Management’. The rating and review examples you shared were great and gave the class a lot to think about. The presentation itself was full of incredibly useful information and recommendations for the participants.
Let’s build a mini-con together!
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