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Value is so subjective that it can often seem impossible to determine. But we all know that there are businesses and services that we would willingly pay more for because of the perceived value. Whether the reason is stand-out service or perks that no one else has, we support what we love because of what we get for our money.
Residents are no different. Their top drivers when it comes to perceived value are ever-changing. From social media to maintenance, management companies must stay informed of renters’ latest expectations in order to continue to deliver resident value and increase NOI.
For more information about top drivers for value and how you can stand out as a community, download the whitepaper.
Check out more studies like our 2020 COVID-19 National Renter Study and discover powerful research that benefits management, investors, and onsite teams.
You can also find other important educational content like our recent webinar with the FTC about “Incentivized and Deceptive Online Reviews” in our on–demand library—and don’t forget to subscribe to the newsletter to stay updated with the latest multifamily industry news and research!