Reputation Management and Other Rental Housing Myths

Our very own Lia Nichole Smith will be moderating an exciting education session at this year’s NAA Apartmentalize Conference in Denver, CO!

Don’t believe the hype! Apartment residents today are in control and armed with access to more information than ever before, which creates a challenge for our industry’s traditional approach to business. Are model apartments now considered archaic? Is reputation management the biggest myth of them all? Examine multifamily housing myths from an expert panel and get the inside scoop on meeting the expectations, preferences and demands of today’s savvy and discerning renters.

Learning Objectives:

• Recognize the evolution of renter preferences.
• Identify opportunities to align strategy with current renter trends.
• Create action plans to target new leases and secure renewals.

MODERATOR