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Lia Nicole Smith to present @ Lease-a-Palooza
September 22, 2016
Want more Residents? Stop Leasing Apartments!
Apartment communities are a dime a dozen and those looking for a new home have many to choose from. A lease, by definition, is temporary and the act of leasing produces temporary results. Research shows 59.3% of residents plan to be in their apartment homes at least 3 years so why are communities accustomed to a revolving door? Getting a prospect to envision a 360° life at the community makes a big difference in closing and securing future renewals. Beyond marketing – beyond selling – beyond retention. It’s time to replace the act of leasing with the art of storytelling!