The residents really enjoy seeing that their property has been an award winner for a couple of years in a row now. It’s built a lot of community pride. It has also helped prospects to feel comfortable and to feel like the property is worth investigating a little bit further, so it has decreased our vacancy by 30%. It has also helped our resident retention since we’ve implemented the SatisFacts program, and all of that goes to the bottom line in real dollars.
Q: How has the Verified Resident Program helped your communities to build a more authentic online reputation?
I love that all of the reviews that we have on ApartmentRatings are verified residents. It helps to establish a lot more trust with our prospective residents, many of whom we have from overseas. They don’t have the opportunity to come to our market to look at the apartments before they choose an apartment that’s best for them. So they’re relying on the verified resident reviews to make sure that they are renting an apartment that other people truly like. Through being able to build that bond of trust before we ever get to meet someone in person, it has helped us rent apartments faster.
Q: How has the Apartmentratings & SatisFacts Education Team helped your company to achieve your resident satisfaction goals?
The education performance reviews have really helped us to better understand new aspects of the overall program, and they may not always be new aspects, but they’re new to us. Our level of understanding only improves every time we have an educational review with the team. They've really helped us to understand the bigger picture, and how to make better use of SatisFacts to achieve our performance goals.