FAA Education Conference – Session #2

The 5 Innocent Evils of Digital Marketing – Presented by Lia Nichole Smith

Traditional digital marketing tactics are beginning to have an adverse effect with renters, and could very well impact a company’s efforts to attract and retain renters. This growing indifference towards an outward-facing strategy can be seen in just about every industry and multifamily is no exception. Renters today are smarter and more eagle-eyed than ever before; but what makes sense on paper could negatively disrupt a renter’s online journey. In this session, we’ll delve into five “innocent evils” related to apartment marketing and what your company can do to avoid an unintentional sabotage.