When it comes to negative reviews, teams tend to focus on damage control, leaving responses to positive reviews on the sidelines. After all, how many times has an ecstatic review…
Have you noticed the new branding at McDonald’s includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing…
We all have made purchases online, perhaps even yesterday. When you are looking for a specific item, you read multiple reviews, crowdsource your family and friends and do as much research…
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however, each has…
It’s not surprising that 81% of renters who participated in our Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available…
Reviews hold too much useful information to simply ignore. Although responding to reviews can be an uneasy experience, focusing on the 3 P’s will allow you to have confidence in…
This quarter, our Onsite Insites LIVE! webinars were dedicated to helping teams prepare and survive the dreaded slow season. Focus on what matters most to renters at 3 major touchpoints…
Maintenance teams can significantly impact your resident’s decision to renew their lease and recommend the apartment community to friends and family. Weeks can go by before the office staff even…
A few of the primary reasons as to why a future renter says, “No, I am still looking” are: They don’t understand the value. They’re too busy to think about…
Too often we are focused on ways to win a “lease” or worried about filling our personal wallets. We should be focused on creating massive joy for the renter through…
