It’s not surprising that 81% of renters who participated in our Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available…
Reviews hold too much useful information to simply ignore. Although responding to reviews can be an uneasy experience, focusing on the 3 P’s will allow you to have confidence in…
This quarter, our Onsite Insites LIVE! webinars were dedicated to helping teams prepare and survive the dreaded slow season. Focus on what matters most to renters at 3 major touchpoints…
Maintenance teams can significantly impact your resident’s decision to renew their lease and recommend the apartment community to friends and family. Weeks can go by before the office staff even…
A few of the primary reasons as to why a future renter says, “No, I am still looking” are: They don’t understand the value. They’re too busy to think about…
Too often we are focused on ways to win a “lease” or worried about filling our personal wallets. We should be focused on creating massive joy for the renter through…
What are community brand rituals? A ritual is a habit or routine and when a renter associates a ritual with a brand, there is a powerful effect on loyalty and enjoyment….
Storytelling helps prospective renters envision themselves using the apartment home and community amenities. Stories encourage the emotional side of the brain and allow the customer to connect in a way…
Streamlining your maintenance requests helps create a hassle-free experience for your residents. This leads to an increase of perception in value of the community and staff which helps increase renewals!…
Over the past two years, we have seen a subtle shift in the intention to lease long term. According to our “2017 Today’s Online Renter Study”, when residents were asked…
