Renters Don’t Trust Your Website. Here’s Why!
We all have made purchases online, perhaps even yesterday. When you are looking for a specific item, you read multiple reviews, crowdsource your family and friends and do as much research…
Social Media and Review Responses: Do you know your audience?
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however, each has…
Does your prospects’ perception of the community meet reality?
It’s not surprising that 81% of renters who participated in our Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available…
The Secret to Handling Review Responses – Don’t Take it Personally.
Reviews hold too much useful information to simply ignore. Although responding to reviews can be an uneasy experience, focusing on the 3 P’s will allow you to have confidence in…
Webinar Series Recap: Winter is Coming – Preparing for the Slow Season
This quarter, our Onsite Insites LIVE! webinars were dedicated to helping teams prepare and survive the dreaded slow season. Focus on what matters most to renters at 3 major touchpoints…
Maximizing Apartment Value for Residents through Maintenance
Maintenance teams can significantly impact your resident’s decision to renew their lease and recommend the apartment community to friends and family. Weeks can go by before the office staff even…
5 Questions to Ask When Trying to Overcome a “No, I am still looking”
A few of the primary reasons as to why a future renter says, “No, I am still looking” are: They don’t understand the value. They’re too busy to think about…
Don’t suffer from “Me Syndrome” – Leasing through the Renter’s Hearts, Minds, and Emotions
Too often we are focused on ways to win a “lease” or worried about filling our personal wallets. We should be focused on creating massive joy for the renter through…
The 3 Most Powerful Brand Rituals. What’s Their Effect On Today’s Renter?
What are community brand rituals? A ritual is a habit or routine and when a renter associates a ritual with a brand, there is a powerful effect on loyalty and enjoyment….
Why the New Way to Close a Sale is Through a Story
Storytelling helps prospective renters envision themselves using the apartment home and community amenities. Stories encourage the emotional side of the brain and allow the customer to connect in a way…
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